News
Relaunch Retrospective
August 12
Hey, Hunters!
It’s been three months since we (re)launched mo.co, and as we now have enough clear data, it’s time for a retrospective. Going straight to the point, at the moment, mo.co is not performing as well as we hoped. While some aspects, such as the new weapons and gameplay changes are promising, the gameplay loop quickly gets stale for most of our players, leading them to drop off. On the other hand, the average gameplay time for those who are staying is unusually high. This shows that mo.co is working quite well for a niche, but it’s not yet ready to scale up. Our ambition remains unchanged: make mo.co the most popular mobile game in the world.
Now, this won’t be fixed with small changes. As you’re reading this message, we’re already prototyping and testing big and exciting stuff. With that being said, all the effort being relocated into developing and iterating those new features will come at an unfortunate yet unavoidable cost. Team members who usually dedicate their time to building all-new seasonal events, monsters, and weapons will now focus on developing those much-needed changes.
As such, Season 4 events will be mostly a repeat of Season 1. Season 5 is yet to be determined, but is very likely to follow the same pattern. New weapon launches will also likely be impacted from Season 5 onwards. We know it’s not the best news, but we wanted to be upfront so you already know what to expect from mo.co in the next few weeks.
As for the changes we’re going for, it’s still to be determined whether they will be added on top of our current version or if we’re going through a new pivot. We don’t have an answer for that yet, but we’ll let you know as soon as we do.
You may be wondering about the future of the game. Could it be killed? That still remains an unlikely scenario. We have lots of ideas we’re excited about, and we fully believe in mo.co’s potential. However, we need to be open and transparent about the possibility. A game still trying to find its place in the market is always at risk of being discontinued. For the moment, it’s not in our plan, and that will continue to be the case while we, as a team, believe in the incredible potential of this game we’re so passionate about.
As always, we will keep showing you what we’re cooking as early as possible, perhaps even more than before. So expect to see truly raw stuff, even features that may not make it into the game. This is our way of inviting you to follow this journey with us. To stay up to date, find us on our official social media accounts:
Thank you for staying with us and playing our game.
Hugs and ladybugs, mo.co team